These were presented to Lamelo and his team on what directions I could see his highly-anticipated shoes could go. Lamelo came with his ideas as well.
The Melo Ball 1 needed colors for his Lithuanian team. I provided home and away options as well as a pure white and breast cancer awareness color way.
I presented Melo possible logo designs that would eventually label the shoe as his.
Hypebeast, along with many other sport and fashion blogs and sites were quick to write stories about the shoes.
Instagram blew up with posts about the new MB1 color ways. Melo and his following created quite a buzz around the sneaker world.
Having Lamelo Ball as a client brings a lot of eyes to your work but never did I expect music videos being made for the shoes we worked on. Enjoy!